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Blog Cyber Monday 2016 - Webmaster Tips for Preparing Websites for High Traffic

Customer preparing his website for high traffic peaks

Cyber Monday 2016 is just around the corner, and if you haven't already, you should start planning for the Internet traffic rush ASAP. If this is your first year in e-commerce or a holiday-related service, you might be surprised by the surge in traffic. You could see double, triple or even quadruple the amount of traffic to your site this holiday.

So how do you get your website ready to handle all the traffic that comes with Cyber Monday? Here are some tips to help you prepare your website for the coming rush.

1. Review Your Current Analytics.

You can get analytics either from a third-party or from your own software. The analytics should tell you when your peak business hours are with the highest traffic. Take this amount of traffic and triple it. This will give you an idea what it's going to be like on Cyber Monday.

Are your servers being overextended on resources during busy times? If so, then you should be prepared to add resources to your servers. You can also move your website to the cloud for more scalability and better performance. Just note, that you don't want to move your website to a different service too close to the holidays.

2. Run Tests Against Your Server.

You don't have to wait until the holiday season to figure out if your server has enough resources. You can run automated scripts that test load performance against the server and specific services (if you have a web service or API running).

It's better to test the site now, so you can fix performance issues, whether it's upgrading your server or even adding another server to your farm. ServerPoint can help you with what needs to be upgraded after you determine that you need more power for your server.

3. Are You Secure?

In compliance with PCI Security Council standards, you need to offer secure site pages that encrypt traffic between your user's browser and the server. When a user enters credit card details on your site, the process must be secured.

You can offer security by installing an SSL certificate to your website. With SSL certificate installed, you can then use HTTPS on your site. The Internet is turning towards encryption as a necessity and standard for entire websites instead of just pay pages, which was common in previous years. If you don't have an SSL certificate installed, it's time to do it now. ServerPoint can help you with the process.

4. Test, Test, Test!

One of the worst things you can do is deploy new resources and services without testing. Cyber Monday is only one day, so you don't want severe outages to destroy your opportunity to capitalize on the event. The only way to avoid this is to test your site for performance and find any bugs ahead of time. You don't want to rely on around-the-clock support during one of the biggest shopping days of the year.

ServerPoint can help you get your website in the cloud, which means that your site will automatically get a performance boost. We have data centers throughout the US, so your customers will be accessing the closest server to their geographic location.

If you have any questions or need assistance with preparing your website for Cyber Monday, don't wait to get in touch with ServerPoint's friendly support staff! We are always here for you!

  • The current CTO of Serverpoint.com and an accomplished web developer. Peter is one of the leading voices at Serverpoint and one of the founding members.

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