There's no doubt that your website is the first impression of your company as more and more customers opt to go online when searching for products or services. Like clothing and hairstyles, website design trends are always changing and an outdated style of your website may be the reason why your potential customers are clicking away.
Here are the key questions to consider as you prepare for the upcoming holiday season:
- Is your website mobile friendly?
- Is the information on your website up to date?
- Are your website colors and design reflecting your brand and the season?
- Are you engaging your social media audience?
If you answered "No" to one of these questions, then your website is in need of some TLC.
Here is a checklist of the things you can do for your website (and your brand) this holiday season:
1. Make sure your website is responsive. We are in the smartphone era. The days when people used computers to navigate the web are almost gone. Now-a-days people use their mobile devices to check emails, search the web and buy what they need. Responsive web design is the kind of design that responds directly to the user, depending on the device they’re using. For example, the information you see on your smartphone will look sort of compact for easier reading and navigation and it will show up in a more expanded version on your computer screen.
Worried about how much it's going to cost? Worry not, as with ServerPoint.com you can get a hosting account for less than $_ per month, which includes FREE Weebly access to easily create a responsive website. Wondering how easy it is? Check out this one minute video in which we show you how it works.
2. Keep your website updated. Your website is the first impression of your business, so make sure your future customers get the right impression of who you are. A site with broken links or conflicting information is not good for your online reputation. Search engines like websites that are updated regularly. And it’s a sign for your customers that you are active and growing.
3. Reflect the holiday spirit. When you shop in brick-and-mortar stores during the holiday season, there are music and decorations to get you into the spirit of the season. Apply the same technique by decorating your website with colors and pictures appropriate to a season.
4. Stay active in social media. With the advent of social media, traditional advertising has changed drastically. Make sure you remain active in the major social media networks as it is an excellent way to attract and retain the right audience. You can use social media to promote your products or services by holding trivia contests. Have fun and warm up your future customers by showing them not just how much you care, but that you are an authority in your area of expertise. An active social media presence can help engage your audience and, ultimately, drive sales.
Once you launch your new website, it is imperative that you promote it through social media channels. Another thing to remember is to never directly copy what others are doing. Instead, try to find inspiration in their success.
Don't have an account in social media yet? No problem, check out our article “Which Social Media is right for me?”